In September 2011, Softline launched the Sage Business Index in South Africa. Softline joined the Sage Group plc eight years ago and while the group had run the Index a year prior, South Africa did not participate. The Sage Business Index surveys small businesses across Europe, North America, South Africa and Asia, aims to reveal a definitive landscape for small businesses confidence, concerns and challenges on a bi-annual basis.
With the 2012 annual Sage Business Index fast approaching, we took a quick step back to review the results of the half year research conducted in March this year. Polling over 10 000 businesses across four continents, the Index showed that while confidence in the global economic outlook continued to decline, the outlook for local market conditions and businesses was improving. Interestingly, South Africans were slightly more pessimistic than their global counterparts about the outlook for the global economy, with a 1.21 decrease in the Index score, compared to the .52 decrease of the global sample at the time.
In March, CEO of Softline and Sage AAMEA (Africa, Asia, Middle East and Australia), Ivan Epstein said that it was encouraging to see that once again, businesses in South Africa were more confident about their own prospects. He went on to say that companies are focussed on the day-to-day challenge of maintaining and improving their businesses, and Government should do all they can to harness and help the entrepreneurial spirit that already exists.
Epstein said that he was interested in researching the impact of increasing fuel prices on local sentiment. With this week’s additional price hike, it’s clear that business and consumers alike are facing challenges.
The Index scores in March 2012 and September 2011 were as follows:
|March ’12||September 11|
|Global economic confidence||43.95||44.71||44.47||45.92|
|Country Economic Confidence||47.26||46.11||47.11||44.10|
(Below 50 is decline/less confident above 50 is improvement/more confident, 50 is no different)*
The results in March 2012 also outlined that while local confidence was increasing and the rate of decline in global confidence slowing, there were still a number of challenges facing businesses. Rising inflation and the increasing cost of fuel, energy and raw materials topped the list with all countries citing this as their top concern – with 58% of local businesses listing this as their number one concern. Over a third of South African businesses noted instability or uncertainty in the local economic market as a worry, and a similar proportion (34%) said the same of reduced cash flow in the supply chain.
In anticipation of the upcoming Index, Epstein says that the Index has proven itself as a vital tool for Softline and Sage in the region to take stock of the challenges and worries affecting customers. “I hope that the upcoming results show us that the sentiment amongst businesses remain stable given the current economic climate.”