Most BI thought leadership articles these days include a fairly significant section on mobile data consumption, and how trends are heading in this direction. The predictions from analysts suggest that by 2013, as much as 33% of business intelligence functionality will be consumed via handheld devices.This inherently sets out to challenge the thinking of traditional BI vendors in terms of how their solutions become relevant in the mobile space. It can be tempting to re-invent the wheel in an effort to lead the charge with something really cool, something that demo’s well, without carefully thinking about what device the majority of customers are likely to use, and how they will consume or interact with the data on this device, and of course, what makes practical sense to add value to their day to day operations and decision making. To read more, CLICK HERE