The focus of Softline’s CSR strategy is education. The rationale for this is that today’s investment in education will empower the youth of our country to aspire towards uplifting themselves as well as their broader communities in the future.

The Johannesburg Holocaust and Genocide Centre was established in 1998 andis dedicated to Holocaust and genocide education and memory. The JHGC works widely in the field of Holocaust, human rights and genocide education.  In 2007, the South African Department of Education implemented a new National Curriculum, which contains a strong human rights focus.  Having operated from temporary premises, the JHGC has recently secured ground on which to build a permanent centre, which  will be a centre of learning for young and old, from all walks of life, to come together to learn from the histories of the Holocaust and the genocide in Rwanda.