Tag Archive: customer relationship management


By Steven Cohen, managing director, Sage Pastel Accounting

Steven Cohen

Steven Cohen

To succeed in business, exceptional service is essential. Everyone says they do it but I question its true impact, particularly when I consider that everything is automated these days. In the world of electronic communications, everyone auto-signs their emails with a warm and fuzzy salutation, your birthday is recorded in a customer relationship management (CRM) system that triggers a congratulatory SMS on the appropriate date and it’s seldom that you get to talk to a real person at a call centre anymore. The result of the, so-called benefits of technology is a techno-void between a company and its customers.

The Extraordinary Customer Experience

Sage, the global parent of Sage Pastel Accounting has launched a new Extraordinary Customer Experience initiative which will benefit its 4 million clients globally. The programme’s key objective is to build real relationships with customers using an old-fashioned method; people.

Initially I was cynical about the advantages such a plan would bring to the business. Our local contact centre is manned by real people and it’s considered one of the best – it wins local and international awards all the time and is currently a regional finalist in three categories of the highly regarded Contact Centre World Awards run by ContactCentreWorld.com.

However, our new service initiative requires more than just people to offer extraordinary customer service; it’s their attitude and approach to the customer that is so crucial. In addition to the programme’s need for passion, accountability, collaboration and being enterprising when dealing with customers, I am drawn to its requirements for creating working conditions that encourage people to succeed!

It’s all about attitude

As a business leader, I’ve always said that it’s important to stimulate the thinking of those around you. This can only be applied if you understand that attitude and not just aptitude is essential when employing at any level in the organisation. I like to see the interview process as a gate that only lets exceptional people in – and it’s part of my management ethos to pay more for a good person. So, I think I am on the correct path to getting the customer service experience right but now the hard work really begins.

For the Extraordinary Customer Experience to become a reality we need to change the way we think about customer service. I want us to own every customer experience and not simply sell stuff to people because we have targets to meet. We need to build real relationships with all of our clients and recognise that a new client or a satisfied contact centre customer is not just another successful transaction. In addition it’s important to define what we are delivering to our customers in relation to what our customers think they are getting – a disconnect at this point is the difference between exceptional or deficient service.

Parity Software celebrates three decades of business success by being awarded the Sage National Solutions Provider for the year 2012.  This is the highest recognition awarded by Sage for excellence in development, sales and technical expertise.

The award was given at the Sage Insights 2013 conference, held from 7-10 February. This annual conference serves as a platform for players in the industry to network with the purpose of providing some insight into 2013 and what to expect in terms of trends and product developments in the fields of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Business Intelligence (BI).

“We are extremely pleased by the fact that after 30 years in business we continue to receive the highest industry accolades and that we still provide top quality business solutions for Sage and other business partners.” said Parity’s managing director Warren Williams.

Parity Software also received recognition for Highest Sage ERP X3 Sales, Best Performer of Sage CRM and for achieving Premier Status as a Sage ERP Africa Solutions Provider.

Headquartered in Johannesburg, with branches in Cape Town and Durban, Parity Software provides and supports Sage CRM, Sage ERP X3, Business Intelligence solutions, as well as third party products including Cashbook, AP Recon, Parity Report Server and Debit Clearing, within a wide range of commercial and industrial enterprises worldwide.

“Our focus continues to centre on the provision of best in class business solutions that cater for the expanding and ever-changing needs of modern businesses, using our proven methodology that has advanced over the past 30 years, together with excellent staff” said Williams.

Parity Software operates in a wide range of business sectors including finance, manufacturing, distribution, agriculture, automotive and hospitality.

“I would like to take this opportunity to thank our partners and customers who have supported Parity over the last year and previously, since the synergy we have with them has allowed Parity to receive this acknowledgment,” concludes Williams.

By Jeremy Waterman, the Managing Director of Sage ERP

Jeremy Waterman

Jeremy Waterman

The Sage Insights 2013 Conference was a resounding success and a true celebration of the mobile revolution and the challenges it poses for Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM).  More than 250 Sage ERP Africa’s business partners attended, which included 32 partners from East and West Africa.

The opening address focused on the mobile revolution and the challenges it holds for software vendors. It is not really the concept of mobility that is revolutionary, but more the reality of the delivery mechanism that has undergone an evolution.

Himanshu Palsule, Chief Technology Officer and Head of Product Strategy at Sage Group said in his keynote address that in going forward all Sage products will be built with a mobile and cloud strategy in mind. This is not a trend with an end in sight; it is a new way of life.

Benoit Gruber, Vice President of Product and Alliances Sage ERP X3, Product Marketing Europe and Sage mid-market, spoke about the road ahead for Sage ERP X3 and the planned release for version 7.0. This new technology update will make native thin client access to Sage ERP X3 a reality from any device, desktop or mobile.

Sean Mooney, the Head of Research and Development at Sage CRM assured partners that Sage CRM will remain at the heart of integrated business.

A strategic sales summary was delivered by Keith Fenner, Senior Vice President for Sales at Sage ERP Africa. He spoke about the Group’s extraordinary year and said that the success of Sage ERP x3 in Africa continued with triple growth digit growth in 2012. It is an ideal fit for many of the larger companies in Africa.

Another highlight of the conference was the announcement of Parity Software as the winner of the Sage National Solution Provider award for 2012. This is the highest recognition awarded by Sage for excellence in development, sales and technical expertise.

Parity’s managing director, Warren Williams said they are extremely pleased by the fact that after 30 years in business they continue to receive the highest industry accolades and that they still plan to provide top quality business solutions for Sage and other business partners.

By Keith Fenner, Senior Vice President of Sales for Africa at SAGE ERP Africa.

Keith Fenner

Keith Fenner

This years’ annual Sage Insights 2013 Conference is taking place from 7-10 February at Misty Hills in Johannesburg and brings together local and international Sage staff, solution providers and third party developers.  The conference serves as a platform for players in the industry to network with the purpose of providing some insight into 2013 and what to expect in terms of trends and product developments in the fields of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Business Intelligence (BI).

An opening address from Managing Director of Sage ERP Africa, Jeremy Waterman, will kick the event into gear on Thursday, 7 February 2013.

Himanshu Palsule, Chief Technology Officer and Head of Product Strategy at Sage Group will address the roadmap that is planned for the launch of Sage 300 ERP, formerly known as Sage ERP Accpac, which is in line with Sage Group’s directive to consolidate its brand name globally.

Keynotes will be delivered by Sean Mooney, the Head of Research and Development at Sage Group, on developments that are expected for Sage CRM in addition to Benoit Gruber, Vice President of Product and Alliances Sage ERPX3, Product Marketing Europe and Sage mid-market, speaking on the road ahead for Sage ERP X3.

The launch of Sage ERP X3 Version 7 is also one of the big announcements scheduled for Sage Insights 2013.  This new technology update will make native thin client access to Sage ERP X3 a reality from any device, desktop or mobile.

For more information visit:  www.sageerp.co.za