Small and medium businesses (SMBs, defined as companies with 1-1000 employees) comprise 99% of employer firms in the United States and account more than 50% of total IT spending (Source: SMB Group estimates and U.S. Census Bureau Data). The SMB Group’s 2012 Small and Medium Business Routes to Market Study will help technology and telecom product, software and services vendors and service providers deepen their understanding of how businesses in this extraordinarily market discover and gain awareness of technology solutions; the sources that influence them to consider, evaluate and purchase them; the purchasing process; and channels that they buy technology solutions from. The study will also provide trending insights based on year-over-year data comparisons with the SMB Group’s 2011 Small and Medium Business Routes to Market Study Study results and analysis will help vendors make well-informed marketing, product development, media and channel decisions to successfully reach, influence and market to North American SMBs with one to 1,000 employees… Read more : Click Here