By Anja Hartman-Weitz, Softline VIP HR Director

Anja Hartman-Weitz

Anja Hartman-Weitz

Softline VIP placed first in the recent Deloitte Best Company to Work For Survey’s business and professional services category for a second year running in addition to clinching second place in the medium company category (301-2,500 full time employees) for the third year running.

Celebrating success is one of the elements that underpins the work culture at Softline VIP and we firmly believe that celebration sparks a passion to succeed in our employees.

The annual ‘Deloitte Best Company to Work for Survey’ continually provides unbiased insight as to what employees think of their employer.  The survey is conducted by a third party that provides an opportunity for employees to anonymously rate their employer, effectively acting as an annual dipstick to identify practices and strategies that will ensure continued improvement.

The feedback that we receive from the survey forms a crucial part of our human capital strategy that aims to channel its energy and efforts in the right direction. At Softline VIP we pride ourselves on our strong ‘people focus’ in addition to our relentless ‘client focus’ that is centred around the delivery of extraordinary customer service.  These two aspects have a strong link and are two of the six critical success factors that underpin our strategy.

Maintaining a strong employee brand is of paramount importance as it inevitably shines through to Softline VIP’s clients who love our employees.  We participate in the annual survey, not to compare ourselves to others, but to identify and address areas where we can improve.  It ultimately places Softline VIP in a position where we can attract and retain scarce human resources in a very competitive market.

Participating in the survey for the fourth year running has provided the company with some invaluable input that underscores our commitment to a comprehensive human capital strategy.  We strive to create happy, loyal and motivated employees who celebrate the success of our business and that is why the Deloitte Best Company to Work for Survey forms part of our strategy.