By Jeremy Waterman, MD Softline Accpac and Sage MMD Africa

Part of the Sage Group plc

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Jeremy Waterman

Enterprise ERP and CRM solutions were historically designed for large corporations and typically come with appropriately large price tag.  Many ERP software vendors have adopted that same approach in the African market, not realising that they are entering a different playing field where the average African company is no larger than upper mid-market in size.

For a continent that doesn’t have a large enterprise ERP requirement, we have not really seen suitable mid-market solutions that have been able to establish the critical mass in the African market in order to compete effectively.  Our Sage ERP X3 and Sage ERP Accpac solutions are specifically designed to support the upper and mid-market companies, this presents a big opportunity for us to dominate the space in Africa that has been falsely dominated by large enterprise ERP players.

Due to the lack of credible upper mid-market software vendors in the African market companies have, in the past, had to compromise and buy lower mid-market products or overspend on solutions that are better designed and suited for very large global enterprises.

We are particularly excited about the launch of our Sage ERP X3 Standard Edition that is targeted at the heart of the mid-market and is delivered with a set of implementation methodologies that guarantee an effective solution in a short period of time.

The African market is hungry for technology and demands that new features are made available a lot faster than before.  We are moving into the age of intelligence and companies in Africa are well ahead of much of the world in embracing the mobile revolution.  As a result, the average African business is driving their business in the mobile direction and we need to be able to provide ERP and CRM solutions that are able to adapt and address the needs of this growing market.

Companies ultimately want the ability to ‘listen’ to everything and they want solutions that will allow them to react in real time.  How quickly and flexibly we, as product developers, can deliver that information in a usable and mobile format is the name of the game.