Scroll down for graphical analysis: South African results.
Softline, part of the Sage Group PLC, today released the results of The Sage Business Index – International and Local Business Insights. Polling over 10,000 businesses across Europe, North America, South Africa and Asia, the Index shows that while confidence in the global economic outlook continues to decline, the outlook for local market conditions and businesses is improving. In South Africa, over 1000 small and medium business decision makers were surveyed by Populus, a UK based opinion and research consultancy firm.
This year, The Sage Group PLC have created an infographic to display insights from their 2012 Business Index in a visual and interactive way. For the full infographic, detailed data, graphics and country summaries, please visit The Sage Business Index – Business Insights microsite.
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Key Findings from the March 2012 Business Index
Responses show that while confidence in businesses’ own prospects (business outlook) has marginally improved against the last Index, there has been a slight drop in the rate of growth, with 67 percent of businesses experiencing either neutral or positive growth, a drop of two percent on the results from the Index in September 2011. South African businesses’ growth rate also decreased by two percent from the Index in September 2011 to 67 percent. This can perhaps be explained by concerns around the rising costs of fuel and raw materials which is the number one challenge to growth. However, the improvement in both local economic confidence and business outlook suggests a more optimistic mood exists within individual companies.
Economic Confidence – global pessimism, local optimism
Interestingly, South Africans are slightly more pessimistic than their global counterparts about the outlook for the global economy with a 1.21 decrease in the Index score compared to the .52 decrease of global sample.
Ivan Epstein, CEO (and co-founder) of Softline and Sage AAMEA (Africa, Australia, Middle East and Asia) said: “It is encouraging to see that once again, businesses in South Africa are more confident about their own prospects. Companies are focussed on the day-to-day challenge of maintaining and improving their businesses, and Government should do all they can to harness and help the entrepreneurial spirit that already exists. We wait in anticipation to assess the impact of the latest fuel price increase on local sentiment when we conduct the annualised Business Index later this year.”
Business Confidence - South Africa
Business Confidence - World
|Global economic confidence
|Country Economic Confidence
(Below 50 is decline/less confident above 50 is improvement/more confident, 50 is no different)*
When looking at the data from a regional level the findings also mirror the broader economic news agenda. The UK and the US, who were the most pessimistic of the countries surveyed in September 2011 (with country index scores of 40.65 and 41.53 respectively), have both improved (44.97 and 49.28 respectively) while Euro-zone countries, Germany, Spain and France have all seen drops in confidence. Malaysia and Singapore are still confident with a score of 51.53, but this is down from 53.26 last time. South Africa showed increased optimism with an Index score of 46.11 up 2.01 from September 2011.
Business Performance and Challenges – revenues maintained, energy cost challenges
While local confidence is increasing and the rate of decline in global confidence slowing for the global sample, there are still a number of challenges facing businesses. Rising inflation and the increasing cost of fuel, energy and raw materials topped the list with all countries citing this as their top concern and locally 58 percent of businesses listed this among their top three concerns with 25% ranking it as their number one concern. Over a third of South African businesses see instability or uncertainty in the local economic market as a worry, and a similar proportion (34 percent) say the same of reduced cash flow in the supply chain.
Adds Epstein: “The Index is a vital tool for Softline and Sage in the region to take stock of the challenges and worries affecting our customers. The next six months will be telling and despite the input cost challenges that SME’s face going forward; we hope that the results indicate the first green shoots of recovery in South Africa with overall business outlook continuing to improve. As an indicator for the rest of 2012, three quarters of our respondents said that customer service has become even more important to their operations over the past year, which will guide how we will approach our business in the next six months.”
Revenue - World
Revenue - SA
Softline is a leading provider of business software and related services. Founded in 1988 by Ivan Epstein, Alan Osrin and Steven Cohen, Softline was established during the formative years of the business software industry. Whilst Softline’s heritage is in the SME market the group also offers expertise and solutions that meet the needs of specific industries and larger organisations. In 2003 Softline was acquired by The Sage Group plc, a FTSE 100 company. Softline has a solid track record offering customers local expertise backed by the global Sage brand. The group delivers quality software solutions to make customers’ business lives easier.
The Sage Group plc is a leading global supplier of business management software and related products and services, principally for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989. Sage has 6 million customers and more than 12,300 employees worldwide. We operate in over 23 countries covering the UK, mainland Europe, North America, South Africa, Australia and India. For further information please visit www.sage.com.
About The Sage Business Index
The Sage Business Index polled 10,009 small and medium-sized businesses across 10 countries – US, Canada, Germany, Austria France, UK, Spain, South Africa, Malaysia and Singapore over a two week period in March 2012. Businesses were asked a range of questions regarding such issues as business confidence and outlook, how they feel about the global and local economies and what challenges they currently face.
For the full report inforgraphic, detailed data, graphics and country summaries, as well as to read to see the full results of the first and second Business Indices, please visit The Sage Business Index – Business Insights.
Populus provided online interviews with 10,009 decision makers in businesses in the UK, USA, Canada, German, France, Spain, South Africa, Malaysia, Singapore, Austria. The businesses were drawn from two sources:
- 8,575 respondents were drawn from Sage’s local customer databases across the UK, USA, Canada, Germany, France, Spain, South Africa, Malaysia, Singapore and Austria. Sage’s local operating companies sent an email invitation to participate to specially selected databases with a survey link provided by Populus. In Malaysia and Singapore, customers were invited to participate via a letter which included the details of how to enter online. All responses were collected centrally by Populus.
- 1,434 respondents were drawn from a dedicated online panel of business people, which has 2.4 million members worldwide. 200 interviews were conducted in all markets apart from Austria, Malaysia and Singapore where research was undertaken via Sage local operating companies, as above. A random sample of respondents whose profiles met the client criteria were invited to take part in the survey, ensuring a spread of business sizes and industries. Respondents were then asked a screener question to ensure that they were a decision maker at their business.
As this is the third Sage Business Index, we have applied an index methodology which allows us to measure the changing mood of the businesses surveyed in relation to business and economic confidence. The index is based on a scale of one to 100 where 0 means a significant decline, 100 means a significant improvement, and 50 means it is no different. For the business confidence question the scale translates to below 50 as less confident and over 50 is more confident, 50 is no different.
We retrospectively applied this index methodology to the countries that took place in the first business survey in February 2011 (US, Canada, UK, Germany and France) where the questions were asked as follows:
- “Do you feel your country’s economy is recovering or declining?” and “Do you feel the global economy is recovering or declining?” Index scores have been derived from this data where answer options in this study, and their index score weighting, were: “It is recovering significantly (100)”, “It is recovering slightly (75)”, “It is no different (50)”, “It is declining slightly (25)”, “It is declining significantly (0)”
- “Are you more or less confident of your business prospects over the next year?” Index scores have been derived from this data where answer options in this study, and their index score weighting, were: “More confident (75)”, “No different (50)” and “Less confident (25)”
Populus is an opinion research and consultancy firm that specialises in understanding the views of the general public, customers, businesses and key stakeholders. Best known for its social and political research as pollsters to media organisations such as The Times, the BBC and ITV News, it conducts large, regular, research programmes for a wide variety of clients, such as large multinational companies in retailing, food manufacturing, pharmaceutical, financial services and communications sectors, to public institutions, membership organisations and NGOs.
- Populus has significant experience in:
- one-to-one depth interviews with senior decision-makers and stakeholders (e.g. Members of Parliament, senior business executives, investors and analysts, specialist journalists, government advisers and civil servants, members of EU institutions, and leaders of NGOs and trade associations);
- constructing bespoke online panels for clients wishing to engage with their stakeholders, memberships, or consumers on a continuing basis;
- employing call-centre based or access panel research both nationally and internationally for polling Business to Business groups, the general population and specific sub-samples of the public;
- organising focus groups – including among hard-to-reach groups – to gain greater understanding of what drives opinion and motivates key audiences or to test messaging concepts and to use stimulus material.
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